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With the touch of a finger, information that used to be accessible only through peer-to-peer conversation, printed material or by sitting for hours at a computer is now available anywhere, anytime, and fits in the palm of your hand. In fact, based on a recent Nielsen report, mobile browsing is slated to surpass desktop browsing in 2014.

Healthcare consumers are at the forefront of adopting this wireless behavior, using their smartphones to access records, communicate with providers and post comments about their experiences. Combine this current behavior with proliferation in smartphone usage, and it’s easy to see why dental, orthodontic and specialist practices must implement a mobile marketing strategy.

Looking at the numbers, one can easily conclude that by reading his local newspaper only, one is reaching to a conclusion by simply going through the point of view of just one publication. Also, he is surely not getting all the information or news of all events happening in the world but only a small part of it through the local newspaper.

* Forum participation is another method that can provide you with a temporary boost. Just keep in mind that while all of these techniques are important to your over-all plan, they are only temporary and should be used in that capacity. The second part of your internet plan consists of long-term marketing strategies. When implemented correctly these are the ones that will bring a steady stream of targeted traffic over time to your website. These methods continue to produce results’ years down the road.

Miniature vs. Mobile Mobile-optimized websites specifically designed for mobile web consumption provide user-friendly, legible content and a quick efficient upload. Miniaturized websites are not. Have you looked at your practice website on your smartphone? Viewing a shrunken version of a site on the screen of a mobile phone can create a frustrating experience for existing and potential patients simply looking for a telephone number or address. Pinching and panning the image to zoom in and out makes for clunky interaction; and too many images and graphics slows page load times to a crawl. Simple functionality and ease at finding key information will keep your on-the-go patients happy.

Integrate Your Online Strategies The average time spent by patients on a dental mobile website is two minutes and 51 seconds, 143 percent longer than the average time spent on non mobile-optimized sites.(3) A mobile-optimized site should serve as an extension of your practice’s main Web site. It should not replace it. Your mobile Web site should match the look and feel of your practice website with reduced image sizes and focus on the most relevant content that existing and prospective on-the-go patients want to find on their smartphone – important news about the practice, contact information, links to locations and directions.

Being in Touch Means Being Mobile In the same way that a website presence increases your online reach to existing and potential new patients, a mobile optimized strategy lets you effectively communicate with those patients while they’re on-the-go. This means there are even more opportunities to promote digital dialogue between provider and patient. As the usage of smartphones and tablets continues to grow, so will the need to create and maintain a strategy for your practice to thrive in these mobile environments.

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